Susan Tatum

7 Major Components to a Great Website

If you're like a large percentage of B2B business owners or marketers, you're seriously considering updating your website in the not-too-distant future. Unfortunately, if the past and present state of B2B website design and development is any indication, ... Read >

How to Convert More Prospects on Your Website

One of the most important goals of a business-to-business website is to capture visitors' contact information. Yet there is a huge barrier standing in the way. It's your web form. Chances are excellent you're asking for too much information. Recently ... Read >

Conversion Optimization: How to Get More Leads without Spending More Money

If you're like most business owners or marketers, you're probably working hard to increase your lead generation while at the same time lowering your marketing costs. And chances are good you're missing the very best ways to do this: Conversion Optimizatio... Read >

Marketing Plans & Why You May Not Need One

At first glance, a marketing plan seems to be a no-brainer. Every text book, every do-it-yourself marketing program, every marketing "expert" will tell you: You've got to have one. But do you? A marketing plan - for all its virtues - is actually a... Read >

How to Cut Marketing Costs without Endangering Business Growth

As business owners and/or marketers, we're all under pressure to cut costs. Unfortunately, many business owners get so intent on reducing costs, they lose sight of what it's going to do to the business. It's hard to grow - or even survive - if you don't h... Read >

5 Secrets to Successful Online Lead Generation

In most business-to-business or complex sale situations, online lead generation will get you more good leads, faster and at far less cost than offline tactics. But you have to do it right. Here are five steps to ensure your online lead generation effor... Read >

Checklist to Ensure a Solid Marketing Program

Want to know if your marketing program contains all of the critical components for minimizing costs while generating the largest number of high quality leads? Just take a quick run through this checklist. We have identified our ideal prospects and inve... Read >

Nine Ways to Know It’s Time to Expand Your Marketing

By now you've probably read one or more of the jillion articles being published on the subject of how and why you should market in a recession. But, let's face it. Marketing in a recession is not right for all companies. How do you know if it's right f... Read >

Secrets to Successful Online Lead Generation

A recent survey conducted by research firm, MarketingSherpa, found that business-to-business marketers are shifting from offline to online marketing programs in record numbers. This is a good move. In most B2B situations, online lead generation wil... Read >

Stellar B2B Web site Performance. No Guessing Required.

For reasons that are difficult to fathom, business-to-business website developers are frequently guilty of overlooking - or ignoring - two of the easiest - and most important - ways of ensuring a website performs at peak levels. These are testing and meas... Read >

Search Engine Optimization and Website Design

Want to know a great way to waste money when creating a new website or updating an old one? Ignore search engine optimization (SEO). At best, you'll ensure that no one can find your website. At worst, you may find yourself plunging in the search engine ra... Read >

5 Things Every B2B Website Designer Should Know

Business-to-business websites are now a critical part of the B2B marketing process and the demands on these sites have changed. It's no longer enough to look good. A B2B website has to deliver measurable results on your (or your client's) objectives. This... Read >

B2B Website Content – It’s Why Your Visitors Visit

You've heard it before - probably more than you want. On the web, Content is King. But do you really pay attention? Do you have a content plan for your site - or are you just serving up the same old stuff you've been serving for years with the possible... Read >

25 Questions for a Powerful B2B Website Strategy

Most business owners and marketers know the importance of setting objectives and selecting appropriate strategies. Why then do so many business-to-business companies skip this step when they update or replace a website? Whatever the reason, skipping o... Read >

Stellar B2B Web Sites Need More than Good Design

Worried about whether your B2B website is propelling you forward or holding you back? You're not alone. A large percentage of business-to-business marketers plan to upgrade or replace their websites this year. That's a good thing because most business-... Read >